The Sociology of Business

The Sociology of Business

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The Sociology of Business
The Sociology of Business
The dark side of the direct-to-consumer brand experience

The dark side of the direct-to-consumer brand experience

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Ana Andjelic
Sep 19, 2017
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The Sociology of Business
The Sociology of Business
The dark side of the direct-to-consumer brand experience
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This piece first appeared in Lean Luxe, and was expertly edited by M. Paul Munford

Earlier this summer, I was part of a Northside Festival panel with Jen Rubio, co-founder of the luggage brand Away. In our talk about modern brand building, she recounted a story about a customer who fell in love with Away after the company fixed this person’s broken suitc…

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