The Sociology of Business

The Sociology of Business

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The Sociology of Business
The Sociology of Business
Why data is the future of customization

Why data is the future of customization

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Ana Andjelic
Sep 12, 2017
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The Sociology of Business
The Sociology of Business
Why data is the future of customization
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This article was originally published on August 31st, 2017 at Fashion & Mash

Netflix has 76,897 unique ways to describe types of movies. By breaking down every single attribute describing film and television content — narrative elements, moral aspect of characters, romance quality, scariness — it came up with custom genres that are specific to the point …

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