New tech touchpoints aren’t killing retail. They’re bringing it back to its personal roots.

“Alexa, order a dress that Pernille Teisbaek wore on June 19 that I saw on her Instagram.”
Voice interface does for 21st-century shopping what the department store did for the 20th and family shops did for the 19th: It summarizes the consumer desire in tangible form. It shows us where decision-making lies and honors the organizing mode of retail.
In the 1…
Keep reading with a 7-day free trial
Subscribe to The Sociology of Business to keep reading this post and get 7 days of free access to the full post archives.