The Sociology of Business

The Sociology of Business

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The Sociology of Business
The Sociology of Business
New tech touchpoints aren’t killing retail. They’re bringing it back to its personal roots.

New tech touchpoints aren’t killing retail. They’re bringing it back to its personal roots.

Ana Andjelic's avatar
Ana Andjelic
Aug 22, 2017
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The Sociology of Business
The Sociology of Business
New tech touchpoints aren’t killing retail. They’re bringing it back to its personal roots.
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“Alexa, order a dress that Pernille Teisbaek wore on June 19 that I saw on her Instagram.”

Voice interface does for 21st-century shopping what the department store did for the 20th and family shops did for the 19th: It summarizes the consumer desire in tangible form. It shows us where decision-making lies and honors the organizing mode of retail.

In the 1…

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