The Sociology of Business

The Sociology of Business

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The Sociology of Business
The Sociology of Business
Why visceral language is the next brand-building territory

Why visceral language is the next brand-building territory

Ana Andjelic's avatar
Ana Andjelic
Oct 29, 2017
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The Sociology of Business
The Sociology of Business
Why visceral language is the next brand-building territory
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This article was originally published on Advertising Age.

When I was a teenager, I’d borrow my mom’s clothes before going out. I loved not only her clothes, but her smell on them. (She was considerably less thrilled by the lingering smell of underground Belgrade clubs afterward.) I still remember that smell, although it’s been ages since I went to a club…

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