Sitemap - 2016 - The Sociology of Business
Flair for the obscure is luxury’s new currency
Luxury brands are failing in their storytelling
Marketing genius or mad man? The man who sells sneakers for $132K
Luxury retailers: Stop playing the promotion game
Retailers are working to change the discount-driven shopping culture
Can luxury brands avoid discounts this holiday season?
In fashion, creative networks are taking over
Where to invest in fashion technology?
Marketing strategy in the see-now buy-now era
The game-changing digital transformation of fashion week
How Copenhagen is setting the tone for fashion worldwide
Marketing in the on-demand economy
Six habits of a modern fashion CMO
Are agencies missing on the luxury opportunity?
Why media design is the new media planning
Fashion Brands, Long Focused on Excess, Are Finally Waking Up to Sustainability
Luxury’s lesson to brands: Get your customer experience right
Fashion’s great disintermediation
Media Planning Must Change in the Customer-Centric Digital Economy
How fashion needs to deliver in digital commerce
Why luxury brands need to evolve their media planning and buying strategy
Marketers should be hunting for a perfect product, not influencers
Four forces behind luxury complexity