The Sociology of Business

The Sociology of Business

Share this post

The Sociology of Business
The Sociology of Business
Marketing genius or mad man? The man who sells sneakers for $132K

Marketing genius or mad man? The man who sells sneakers for $132K

Ana Andjelic's avatar
Ana Andjelic
Dec 01, 2016
∙ Paid

Share this post

The Sociology of Business
The Sociology of Business
Marketing genius or mad man? The man who sells sneakers for $132K
Share

This story appeared in CNN Style on December 1, 2016 and is written by Steve Dool of Complex magazine. I spoke with Steve for this story.

Shoppers who enter the Buscemi boutique in downtown Manhattan searching for the footwear brand’s signature leather sneakers are greeted first by five gilded pyramids.

The structures, according to the label’s founder, Jo…

Keep reading with a 7-day free trial

Subscribe to The Sociology of Business to keep reading this post and get 7 days of free access to the full post archives.

Already a paid subscriber? Sign in
© 2025 Ana Andjelic
Privacy ∙ Terms ∙ Collection notice
Start writingGet the app
Substack is the home for great culture

Share