The Sociology of Business

The Sociology of Business

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The Sociology of Business
The Sociology of Business
Can luxury brands avoid discounts this holiday season?

Can luxury brands avoid discounts this holiday season?

Ana Andjelic's avatar
Ana Andjelic
Oct 27, 2016
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The Sociology of Business
The Sociology of Business
Can luxury brands avoid discounts this holiday season?
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Hermès Birkin bag never goes on sale. Neither does Louis Vuitton, Tiffany or Apple (with exceptions of academic discounts and Black Friday). These brands also share control of their entire value chain, eliminating the retail middleman. If you see Louis Vuitton at an upscale department store, that’s because they lease the space, not because they do whole…

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