The Sociology of Business

The Sociology of Business

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The Sociology of Business
The Sociology of Business
Six habits of a modern fashion CMO

Six habits of a modern fashion CMO

Ana Andjelic's avatar
Ana Andjelic
Aug 15, 2016
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The Sociology of Business
The Sociology of Business
Six habits of a modern fashion CMO
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This article was originally published in Glossy on August 15th, 2016

Marketing at fashion brands has never been considered exactly en vogue. The industry has long marginalized marketing at the expense of creative directors and designers, in turn attracting poor marketing talent.

It’s a vicious cycle, which Chanel’s Karl Lagerfeld has noted: “We don’t do m…

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