Fashion’s great disintermediation

This piece originally appeared in Glossy on May 2nd, 2016

The line stretched around the block in downtown New York. Those waiting in it were young, nerdy and cool. There was an unmistakable vibe of being in the know. This wasn’t a line for the first iPhone. It wasn’t a secret sale. It wasn’t a gallery opening. It was a Supreme drop.

Supreme decidedly puts…