The Sociology of Business

The Sociology of Business

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The Sociology of Business
The Sociology of Business
Four forces behind luxury complexity

Four forces behind luxury complexity

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Ana Andjelic
Feb 11, 2016
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The Sociology of Business
The Sociology of Business
Four forces behind luxury complexity
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In 2015, luxury was all about hooking up with technology. The two industries became BFFs, swapping talent and getting inspiration from each other. LVMH lured Apple’s Ian Rogers, Facebook hired Lucky Magazine’s Eva Chen to head fashion partnerships for Instagram, and Apple hired Saint Laurent’s former CEO. Tag Heuer teamed up with Intel and Google and Ap…

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