The Sociology of Business

The Sociology of Business

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The Sociology of Business
The Sociology of Business
Marketing strategy in the see-now buy-now era

Marketing strategy in the see-now buy-now era

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Ana Andjelic
Sep 26, 2016
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The Sociology of Business
The Sociology of Business
Marketing strategy in the see-now buy-now era
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This article was originally featured in AdAge on September 23rd, 2016

What does see-now buy-now mean for fashion marketing?

When Lotta Volkova, fashion stylist of Vetements fame,was asked who in the fashion industry is in power today, she simply replied: the consumer. Not the CEO, the editor, the journalist or the fashion critic. The consumer.

Ms. Volkova …

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