Marketing strategy in the see-now buy-now era
This article was originally featured in AdAge on September 23rd, 2016
What does see-now buy-now mean for fashion marketing?
When Lotta Volkova, fashion stylist of Vetements fame,was asked who in the fashion industry is in power today, she simply replied: the consumer. Not the CEO, the editor, the journalist or the fashion critic. The consumer.
Ms. Volkova …
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