The Sociology of Business

The Sociology of Business

Share this post

The Sociology of Business
The Sociology of Business
Why media design is the new media planning

Why media design is the new media planning

Ana Andjelic's avatar
Ana Andjelic
Jun 06, 2016
∙ Paid

Share this post

The Sociology of Business
The Sociology of Business
Why media design is the new media planning
Share

This article was originally published in the Guardian on May 24th, 2016.

Netflix has 76,897 unique ways to describe types of movies. By breaking down every single attribute describing film and television content — narrative elements, moral aspect of characters, romance quality, scariness — Netflix came up with personalised genres that are specific to the…

Keep reading with a 7-day free trial

Subscribe to The Sociology of Business to keep reading this post and get 7 days of free access to the full post archives.

Already a paid subscriber? Sign in
© 2025 Ana Andjelic
Privacy ∙ Terms ∙ Collection notice
Start writingGet the app
Substack is the home for great culture

Share