The Sociology of Business

The Sociology of Business

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The Sociology of Business
The Sociology of Business
Why luxury brands need to evolve their media planning and buying strategy

Why luxury brands need to evolve their media planning and buying strategy

Ana Andjelic's avatar
Ana Andjelic
Mar 14, 2016
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The Sociology of Business
The Sociology of Business
Why luxury brands need to evolve their media planning and buying strategy
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The luxury media landscape used to be simple. It involved television, cinema, outdoor, print and radio. But then luxury consumers went ahead and started finding inspiration and shopping opportunities in places and at times that brands found puzzling.

This consumer-driven puzzle became more complex as high-end fashion brands started showing their collecti…

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