Media Planning Must Change in the Customer-Centric Digital Economy

This column was originally published in Advertising Age, on April 28th, 2016

“The stuff that matters in life is no longer stuff. It’s other people. It’s relationships. It’s experience,” notes Airbnb’s co-founder Brian Chesky. Airbnb singlehandedly disrupted the hospitality industry by capitalizing on this shift from “stuff” to experiences.

Transformation …