The Sociology of Business

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Storytelling checklist

Retail after the website

The book edit

When brand impedes growth

3 types of markets

The collector economy primer

Winning in second-hand markets

There's no such thing as peak collab

Growth in saturated markets

What makes a successful fashion brand

The new audience blueprint

The post-icon age

Luxury as a degrowth strategy

The promise of micro work

The game of luxury

Fandom x Creativity

Membership invite

Web3 strategies for brands

The vibes map

Aesthetic anxiety

The new popularity contest

Algorithmic fame

Choosing the right product strategy

Funny business

The future of ownership

The menswear OS, Part 2

The menswear OS, Part 1

Micro consumer

Question zero

Building a personal brand

Culture 3.0

Brand turnaround

The new customer journey

Luxury x Culture

Intro to community commerce

Fundamentals of group buying

Play to buy: the gamification of shopping

The new new menswear

Not Normal

Introverted

The good, the bad, and the glitchy

Decentralized commerce

The new commerce opportunity

The web3 talent gap

Russian warship

Corteiz Goods

Entertainment x Shopping

De-commercialization

Taste Economics

The Web3 playbook for brands

The power of secondary marketplaces

Luxury x Crypto

Lessons from Cash App

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