Intro to community commerce

Bringing social shopping into retailers' websites

Welcome to the Sociology of Business. Sociology of Business now offers a paid membership program. Paid options are for the members of this community who want to be the first to access everything from Web3 brand-building to the new business models and emerging creative formats. Since its inception, the Sociology of Business has been the source code for many other analyses, strategies and brand-building approaches. Members will now have the front-row seat. If you are not yet subscribed, join the community by subscribing below and joining the Sociology of Business Discord. You can find my book, The Business of Aspiration on Amazon and you can find me on Instagram and Twitter. For those new here, in my last analysis, Group Buying, I explored what group buying is, use scenarios and opportunities of group buying for mass, DTC and luxury brands.

Just as Instagram and TikTok have integrated e-commerce components to drive monetization, traditional e-commerce platforms have the opportunity to integrate community and entertainment components to enhance customer acquisition, activation, and retention.

This analysis, including charts depicting entertainment and community-enhanced e-commerce and specific recommendations how to implement community commerce, is for paid subscribers. Subscribe to access.