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We value things more if we pay for them
Several months ago, I started an experiment of offering two tiers of paid subscriptions, in addition to the free option. The experiment has gone well, and now it’s time to bring more people on board.
The Sociology of Business started in early 2020, its weekly analyses a way for me to have structure and discipline to write a book. Thanks to it, the book, The Business of Aspiration, was finished in eight weeks.
The Sociology of Business stayed, as there was always something new to understand, explain and explore. For two years, analyses reflected what I was working on professionally, areas that I wanted to learn about, things that I had fun with, professional insights that I wanted to share.
According to its own admission, many a commerce startup used one of The Sociology of Business graphs featured on the site in their pitch decks. Others are inspired to send notes. Yet others use the Sociology of Business as a cheatsheet in their jobs.
This is exactly why this newsletter exists. I am a business professional with sociological training. This is a companion to my career, and I believe in socializing my experience and learnings.
I also believe in member-supported publishing, as it provides readers with competitive advantage. Giving price to the Sociology of Business also positions it as more valuable (humans tend to value things they paid for more than those they got for free).
This is an invite to upgrade to one of the Sociology of Business paid options, below, and become part of the member community.