Lessons from Cash App

Why turning commerce into culture is the best go-to-market strategy

Happy New Year and welcome to the Sociology of Business. If you are not subscribed, join the community by subscribing below and share it with everyone you think may find it useful. You can find my book, The Business of Aspiration, on Amazon, and you can find me on Instagram and Twitter. For those new here, I did a 2021 Roundup post, which included the m…