The Sociology of Business
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The Sociology of Business
A global weekly newsletter about how brands connect business with culture
Feb 3, 2020
•
Ana Andjelic
194
13
45:42
What happened to luxury?
When the luxury currency changes, so does the trade
6 hrs ago
•
Ana Andjelic
17
12
A culture-driven organization
Putting culture at the center of business transformation
Mar 9
•
Ana Andjelic
51
7
Legibility as status
Legibility and access: two economies of cultural value
Mar 2
•
Ana Andjelic
and
Leland Maschmeyer
17
1:03:27
The umami experience
How to turn attention into legibility
Feb 25
•
Ana Andjelic
21
1
5
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How to build brand energy
Jun 13, 2024
•
Grace Gordon
237
11
26
New rules of brand marketing
Jan 8, 2024
•
Ana Andjelic
178
16
12
The Rise of the Wellness Anarchist
Sep 25, 2025
•
Tom Garland
126
18
28
How luxury lost its soft power
Nov 4, 2024
•
Ana Andjelic
103
6
23
Latest
Top
Discussions
Hospitality’s logic in an enshittified world
The dining room may be the biggest antidote to algorithm.
Feb 24
•
Max Meighen
61
4
13
Virality is dead, part 2
When culture moves fast, look for things that move slowly
Feb 16
•
Ana Andjelic
and
Leland Maschmeyer
47
1
12
Popular culture is contradiction in terms
Algorithms that once nourished virality and are now the reason for its demise
Feb 11
•
Ana Andjelic
31
3
3
34:40
Virality is dead
When everything is viral, there is no virality
Feb 9
•
Ana Andjelic
and
Leland Maschmeyer
61
17
Product as the acquisition channel
How to turn product legibility into strategy
Feb 2
•
Ana Andjelic
38
4
What is next for merch?
From a subculture artifact to a killer business model to an illegible asset
Jan 28
•
Ana Andjelic
27
7
3
49:56
World-building, explained
Why so many people get it wrong
Jan 26
•
Ana Andjelic
28
1
6
See all
The Sociology of Business
A global weekly newsletter about how brands connect business with culture
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