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The Sociology of Business
A global weekly newsletter on how to connect brand with business through culture
Feb 3, 2020
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Ana Andjelic
116
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Igniting Organizational Change Through Trust
Second part of my conversation with The Creative Mindset podcast
Jul 25
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Ana Andjelic
4
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Igniting Organizational Change Through Trust
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Product-led branding
How to use products to participate in cultural conversations
Jul 22
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Ana Andjelic
24
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Product-led branding
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The Changing Role of Design
Putting creativity back into design
Jul 18
•
Rei Inamoto
41
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The Changing Role of Design
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PRODUCT WARS
How apparel's two opposing forces - identity and functionality - are shaping its strategy
Jul 15
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Ana Andjelic
34
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PRODUCT WARS
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How to build brand energy
Jun 13
•
Grace Gordon
191
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How to build brand energy
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10
New rules of brand marketing
Jan 8
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Ana Andjelic
149
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New rules of brand marketing
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16
Move Over Influencers, Here Come Curators
Mar 3, 2020
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Ana Andjelic
115
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Move Over Influencers, Here Come Curators
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The glory of storytelling
Oct 23, 2023
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Ana Andjelic
89
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The glory of storytelling
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Skate, sound and Sacré-Coeur
How Vans found the perfect recipe for cultural relevance
Jul 11
•
Claire Gallon
44
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Skate, sound and Sacré-Coeur
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5
Customer-driven retail
How to use customer personas in design, merchandising, retail, and marketing
Jul 8
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Ana Andjelic
21
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Reviving Iconic Brands: Lessons from Banana Republic and Esprit
In conversation with The Creative Mindset podcast
Jun 27
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Ana Andjelic
7
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Reviving Iconic Brands: Lessons from Banana Republic and Esprit
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Customer-driven media
How to use customer personas to design your media plan
Jun 24
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Ana Andjelic
30
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Customer-driven media
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How to AI
The framework for deploying generative AI for brands and corporations
Jun 20
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Rei Inamoto
31
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How to AI
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3
Hitmakers
How brands influence culture
Jun 17
•
Ana Andjelic
62
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Hitmakers
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How to build brand energy
Unpacking "Brat": A 4-month exercise in IRL to URL energy marketing & being outside
Jun 13
•
Grace Gordon
191
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The Sociology of Business
A global weekly newsletter on how to connect brand and business through culture.
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