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The Sociology of Business
A global weekly newsletter on how to connect brand with business through culture
Feb 3, 2020
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Ana Andjelic
137
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Post-mehification
How to monetize creative risk-taking
Feb 10
•
Ana Andjelic
24
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Post-mehification
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Weekly roundup
What I have been up to
Feb 6
•
Ana Andjelic
14
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Weekly roundup
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1
Brand Management 2025
It's a whole new world
Feb 3
•
Ana Andjelic
54
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Brand Management 2025
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Meh-ification, the plot thickens?
My most popular opinion, one year on
Jan 30
•
Beth Bentley
81
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Meh-ification, the plot thickens?
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17
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How to build brand energy
Jun 13, 2024
•
Grace Gordon
219
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How to build brand energy
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11
New rules of brand marketing
Jan 8, 2024
•
Ana Andjelic
157
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New rules of brand marketing
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15
How luxury lost its soft power
Nov 4, 2024
•
Ana Andjelic
102
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How luxury lost its soft power
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6
The new luxury strategy
Nov 18, 2024
•
Ana Andjelic
86
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The new luxury strategy
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3
Latest
Top
Discussions
What retail CEOs don't know
The new rules of retail
Jan 27
•
Ana Andjelic
59
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What retail CEOs don't know
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Leaning in the Quiet of Discomfort
What happens when we stop running from it?
Jan 23
•
Giuseppe
49
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Leaning in the Quiet of Discomfort
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5
The cult of design
How brands are using spaces to shape new narratives
Jan 16
•
Emma Apple Chozick
25
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The cult of design
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2
FLEX COMMERCE 2020-2025
Taste, time, aesthetic innovation, niches, membership, and anything worth waiting for
Jan 13
•
Ana Andjelic
15
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FLEX COMMERCE 2020-2025
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Case study: Skims
How's Skims gonna grow
Jan 6
•
Ana Andjelic
44
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Case study: Skims
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Happy New Year
Kick-start your year with the essential learnings from 2024
Dec 31, 2024
•
Ana Andjelic
20
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Happy New Year
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Nobody knows anything
What's next for trend forecasting
Dec 30, 2024
•
Ana Andjelic
21
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Nobody knows anything
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