Essential SoB reading & listening
Curation is the fuel of the modern aspiration economy
Why community, not an individuals, is the new unit of marketing
To earn customer loyalty, offer community, not rewards
How consumers' taste shapes brand strategy
From buying to collecting to ownership
Macro and micro levels of value creation
How brands fare on the four criteria
The leader, the curator, the observer and the expert
Strategic opportunities beyond NFTs
After becoming synonymous with a category, Zara is investing in its brand
And are you taking all of them into consideration?