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2021 Round Up
Essential SoB reading & listening
Ana Andjelic
Dec 27, 2021
16
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2021 Round Up
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Move Over Influencers, Here Come Curators
Curation is the fuel of the modern aspiration economy
Ana Andjelic
Mar 3, 2020
91
13
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Move Over Influencers, Here Come Curators
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Targeting taste communities
Why community, not an individuals, is the new unit of marketing
Ana Andjelic
Aug 23, 2021
52
3
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Targeting taste communities
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The other vibe shift
The court jester era
Ana Andjelic
Jan 2
50
9
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The other vibe shift
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Storytelling primer
How to combine brand, business, culture and heritage in a coherent content strategy
Ana Andjelic
Mar 20
15
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Storytelling primer
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Drip is the new drop
From buying to collecting to ownership
Ana Andjelic
Nov 8, 2021
43
6
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Drip is the new drop
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The Jacobs effect
Louis Vuitton and most luxury fashion are still in the Marc Jacobs era
Ana Andjelic
Mar 6
11
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The Jacobs effect
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Fundamentals of modern loyalty
To earn customer loyalty, offer community, not rewards
Ana Andjelic
May 23, 2021
42
1
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Fundamentals of modern loyalty
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How brands create value
Macro and micro levels of value creation
Ana Andjelic
Mar 8, 2021
26
1
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How brands create value
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The taste map
How consumers' taste shapes brand strategy
Ana Andjelic
Jan 4, 2021
26
1
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The taste map
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Retail after the website
The blueprint of the modern commerce
Ana Andjelic
Dec 12, 2022
18
1
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Retail after the website
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Introverted
The leader, the curator, the observer and the expert
Ana Andjelic
Apr 4, 2022
27
2
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Introverted
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