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How to build brand energy
Unpacking "Brat": A 4-month exercise in IRL to URL energy marketing & being outside
Jun 13, 2024
•
Grace Gordon
223
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How to build brand energy
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11
New rules of brand marketing
Brand marketing is back in favor, but it has a new operating system
Jan 8, 2024
•
Ana Andjelic
170
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New rules of brand marketing
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16
How luxury lost its soft power
Luxury doesn’t need a new competitive strategy. It needs a new cultural strategy.
Nov 4, 2024
•
Ana Andjelic
102
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How luxury lost its soft power
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6
Subversion as creative strategy
The hidden formula behind the brands that break through
May 22
•
Alex Tran
78
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Subversion as creative strategy
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2
The new luxury strategy
Creating buyer value at scale through curation, craftsmanship and product portfolio
Nov 18, 2024
•
Ana Andjelic
91
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The new luxury strategy
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3
The glory of storytelling
Giving people entertainment
Oct 23, 2023
•
Ana Andjelic
95
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The glory of storytelling
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9
Meh-ification, the plot thickens?
My most popular opinion, one year on
Jan 30
•
Beth Bentley
85
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Meh-ification, the plot thickens?
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17
The Sociology of Business
A global weekly newsletter on how to connect brand with business through culture
Feb 3, 2020
•
Ana Andjelic
152
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The Sociology of Business
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The Creative Economy
How brands exploit time to make money
Apr 8, 2024
•
Ana Andjelic
90
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The Creative Economy
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2
Why brands need creative strategy
Creativity has to be at the center of business transformation
Apr 15, 2024
•
Ana Andjelic
70
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Why brands need creative strategy
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Brand Management 2025
It's a whole new world
Feb 3
•
Ana Andjelic
64
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Brand Management 2025
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What retail CEOs don't know
The new rules of retail
Jan 27
•
Ana Andjelic
68
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What retail CEOs don't know
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