The Sociology of Business

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How to build brand energy
Unpacking "Brat": A 4-month exercise in IRL to URL energy marketing & being outside
Jun 13, 2024 • 
Grace Gordon
223

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The Sociology of Business
How to build brand energy
11
New rules of brand marketing
Brand marketing is back in favor, but it has a new operating system
Jan 8, 2024 • 
Ana Andjelic
170

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The Sociology of Business
The Sociology of Business
New rules of brand marketing
16
How luxury lost its soft power
Luxury doesn’t need a new competitive strategy. It needs a new cultural strategy.
Nov 4, 2024 • 
Ana Andjelic
102

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The Sociology of Business
The Sociology of Business
How luxury lost its soft power
6
Subversion as creative strategy
The hidden formula behind the brands that break through
May 22 • 
Alex Tran
78

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The Sociology of Business
The Sociology of Business
Subversion as creative strategy
2
The new luxury strategy
Creating buyer value at scale through curation, craftsmanship and product portfolio
Nov 18, 2024 • 
Ana Andjelic
91

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The Sociology of Business
The Sociology of Business
The new luxury strategy
3
The glory of storytelling
Giving people entertainment
Oct 23, 2023 • 
Ana Andjelic
95

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The Sociology of Business
The Sociology of Business
The glory of storytelling
9
Meh-ification, the plot thickens?
My most popular opinion, one year on
Jan 30 • 
Beth Bentley
85

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The Sociology of Business
Meh-ification, the plot thickens?
17
The Sociology of Business
A global weekly newsletter on how to connect brand with business through culture
Feb 3, 2020 • 
Ana Andjelic
152

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The Sociology of Business
The Sociology of Business
The Sociology of Business
The Creative Economy
How brands exploit time to make money
Apr 8, 2024 • 
Ana Andjelic
90

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The Sociology of Business
The Sociology of Business
The Creative Economy
2
Why brands need creative strategy
Creativity has to be at the center of business transformation
Apr 15, 2024 • 
Ana Andjelic
70

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The Sociology of Business
The Sociology of Business
Why brands need creative strategy
Brand Management 2025
It's a whole new world
Feb 3 • 
Ana Andjelic
64

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The Sociology of Business
The Sociology of Business
Brand Management 2025
What retail CEOs don't know
The new rules of retail
Jan 27 • 
Ana Andjelic
68

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The Sociology of Business
The Sociology of Business
What retail CEOs don't know
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