Archive - The Sociology of Business

How to build brand energy

Unpacking "Brat": A 4-month exercise in IRL to URL energy marketing & being outside

Jun 13, 2024 •

New rules of brand marketing

Brand marketing is back in favor, but it has a new operating system

Jan 8, 2024 •

How luxury lost its soft power

Luxury doesn’t need a new competitive strategy. It needs a new cultural strategy.

Nov 4, 2024 •

Subversion as creative strategy

The hidden formula behind the brands that break through

May 22 •

The new luxury strategy

Creating buyer value at scale through curation, craftsmanship and product portfolio

Nov 18, 2024 •

The glory of storytelling

Giving people entertainment

Oct 23, 2023 •

Meh-ification, the plot thickens?

My most popular opinion, one year on

Jan 30 •

The Sociology of Business

A global weekly newsletter on how to connect brand with business through culture

Feb 3, 2020 •

The Creative Economy

How brands exploit time to make money

Apr 8, 2024 •

Brand Management 2025

It's a whole new world

Feb 3 •

Why brands need creative strategy

Creativity has to be at the center of business transformation

Apr 15, 2024 •

What retail CEOs don't know

The new rules of retail

Jan 27 •

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