Archive - The Sociology of Business

New Top Discussion

Essential SoB reading & listening

Dec 27, 2021

Curation is the fuel of the modern aspiration economy

Mar 3, 2020

Why community, not an individuals, is the new unit of marketing

Aug 23, 2021

The court jester era

Jan 2

How to combine brand, business, culture and heritage in a coherent content strategy

Mar 20

From buying to collecting to ownership

Nov 8, 2021

Louis Vuitton and most luxury fashion are still in the Marc Jacobs era

Mar 6

To earn customer loyalty, offer community, not rewards

May 23, 2021

Macro and micro levels of value creation

Mar 8, 2021

How consumers' taste shapes brand strategy

Jan 4, 2021

The blueprint of the modern commerce

Dec 12, 2022

The leader, the curator, the observer and the expert

Apr 4, 2022

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