Essential SoB reading & listening
13
Curation is the fuel of the modern aspiration economy
80
13
Why community, not an individuals, is the new unit of marketing
47
3
To earn customer loyalty, offer community, not rewards
37
1
From buying to collecting to ownership
37
5
How consumers' taste shapes brand strategy
25
1
Macro and micro levels of value creation
22
1
The leader, the curator, the observer and the expert
24
2
Authentication, visibility and community are key
15
How brands fare on the four criteria
19
1
Strategic opportunities beyond NFTs
19
1
After becoming synonymous with a category, Zara is investing in its brand
18
1