Archive - The Sociology of Business

How to build brand energy

Unpacking "Brat": A 4-month exercise in IRL to URL energy marketing & being outside

Jun 13, 2024 •

New rules of brand marketing

Brand marketing is back in favor, but it has a new operating system

Jan 8, 2024 •

How luxury lost its soft power

Luxury doesn’t need a new competitive strategy. It needs a new cultural strategy.

Nov 4, 2024 •

Move Over Influencers, Here Come Curators

Curation is the fuel of the modern aspiration economy

Mar 3, 2020 •

The glory of storytelling

Giving people entertainment

Oct 23, 2023 •

The new luxury strategy

Creating buyer value at scale through curation, craftsmanship and product portfolio

Nov 18, 2024 •

The Creative Economy

How brands exploit time to make money

Apr 8, 2024 •

The Sociology of Business

A global weekly newsletter on how to connect brand with business through culture

Feb 3, 2020 •

Essential SoB reading & listening

Dec 27, 2021 •

Why brands need creative strategy

Creativity has to be at the center of business transformation

Apr 15, 2024 •

How brands make culture

A deep dive in the 12 brand marketing shifts

Jan 15, 2024 •

How brands influence culture

Jun 17, 2024 •

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