Archive - The Sociology of Business

New Top Discussion

Essential SoB reading & listening

Dec 27, 2021

Curation is the fuel of the modern aspiration economy

Mar 3, 2020

Why community, not an individuals, is the new unit of marketing

Aug 23, 2021

To earn customer loyalty, offer community, not rewards

May 23, 2021

From buying to collecting to ownership

Nov 8, 2021

How consumers' taste shapes brand strategy

Jan 4, 2021

Macro and micro levels of value creation

Mar 8, 2021

The leader, the curator, the observer and the expert

Apr 4

Authentication, visibility and community are key

Mar 21

How brands fare on the four criteria

Nov 30, 2020

Strategic opportunities beyond NFTs

Jan 24

After becoming synonymous with a category, Zara is investing in its brand

Nov 1, 2021

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