Essential SoB reading & listening
15
Curation is the fuel of the modern aspiration economy
85
13
Why community, not an individuals, is the new unit of marketing
48
3
From buying to collecting to ownership
40
5
To earn customer loyalty, offer community, not rewards
40
1
How consumers' taste shapes brand strategy
25
1
Macro and micro levels of value creation
24
1
The leader, the curator, the observer and the expert
26
2
Authentication, visibility and community are key
16
Strategic opportunities beyond NFTs
20
1
How brands fare on the four criteria
20
2
After becoming synonymous with a category, Zara is investing in its brand
18
1