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2021 Round Up
Essential SoB reading & listening
Ana Andjelic
Dec 27, 2021
13
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2021 Round Up
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Move Over Influencers, Here Come Curators
Curation is the fuel of the modern aspiration economy
Ana Andjelic
Mar 3, 2020
80
13
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Move Over Influencers, Here Come Curators
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Targeting taste communities
Why community, not an individuals, is the new unit of marketing
Ana Andjelic
Aug 23, 2021
47
3
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Targeting taste communities
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Fundamentals of modern loyalty
To earn customer loyalty, offer community, not rewards
Ana Andjelic
May 23, 2021
37
1
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Fundamentals of modern loyalty
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Drip is the new drop
From buying to collecting to ownership
Ana Andjelic
Nov 8, 2021
37
5
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Drip is the new drop
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The taste map
How consumers' taste shapes brand strategy
Ana Andjelic
Jan 4, 2021
25
1
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The taste map
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How brands create value
Macro and micro levels of value creation
Ana Andjelic
Mar 8, 2021
22
1
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How brands create value
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Introverted
The leader, the curator, the observer and the expert
Ana Andjelic
Apr 4
24
2
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Introverted
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Decentralized commerce
Authentication, visibility and community are key
Ana Andjelic
Mar 21
15
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Decentralized commerce
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The brand checklist
How brands fare on the four criteria
Ana Andjelic
Nov 30, 2020
19
1
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The brand checklist
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The Web3 playbook for brands
Strategic opportunities beyond NFTs
Ana Andjelic
Jan 24
19
1
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The Web3 playbook for brands
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Deconstructing Zara's strategy
After becoming synonymous with a category, Zara is investing in its brand
Ana Andjelic
Nov 1, 2021
18
1
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Deconstructing Zara's strategy
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