Essential SoB reading & listening
Curation is the fuel of the modern aspiration economy
13
Why community, not an individuals, is the new unit of marketing
3
The court jester era
9
How to combine brand, business, culture and heritage in a coherent content strategy
From buying to collecting to ownership
6
Louis Vuitton and most luxury fashion are still in the Marc Jacobs era
To earn customer loyalty, offer community, not rewards
1
Macro and micro levels of value creation
1
How consumers' taste shapes brand strategy
1
The blueprint of the modern commerce
1
The leader, the curator, the observer and the expert
2