The Sociology of Business
How shifting values shift business
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Four mandates for growth companies
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Curation as a preferential strategy for brand differentiation, relevance, and equity gain
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For a brand, having aspirational power is everything
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To earn customer loyalty, offer community, not rewards
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When fandom meets creativity
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Why cultural sameness is a matter of social design
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Imitation as a business strategy
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The Sociology of Business


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