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The Sociology of Business
A global weekly newsletter on how to connect brand with business through culture
Feb 3, 2020
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Ana Andjelic
152
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How to choose the right merch strategy
Merch strategy is a considered affair
Jun 30
•
Ana Andjelic
13
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How to choose the right merch strategy
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Building an Otaku Fandom
Fan/atic organizations
Jun 26
•
Ana Andjelic
and
barr balamuth
29
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Building an Otaku Fandom
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3
Don't sell more, become more valuable
Debrief from the first and second Unlock by Collins
Jun 23
•
Ana Andjelic
19
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Don't sell more, become more valuable
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She runs, brands walk?
Where is the Satisfy Running for her?
Jun 19
•
Tom Garland
55
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She runs, brands walk?
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8
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How to build brand energy
Jun 13, 2024
•
Grace Gordon
223
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How to build brand energy
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11
New rules of brand marketing
Jan 8, 2024
•
Ana Andjelic
170
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New rules of brand marketing
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16
How luxury lost its soft power
Nov 4, 2024
•
Ana Andjelic
102
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How luxury lost its soft power
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6
Subversion as creative strategy
May 22
•
Alex Tran
77
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Subversion as creative strategy
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Labubu is a meme stock
And you fell for it
Jun 16
•
Ana Andjelic
20
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Labubu is a meme stock
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1
Haven't We Seen This All Before?
“Fashion’s problem isn’t the algorithm 'slop'. It’s us.”
Jun 12
•
Dot Dot Dot
37
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Haven't We Seen This All Before?
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4
The taste of food
How what we eat became aspirational, aesthetic and public
Jun 9
•
Ana Andjelic
30
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The taste of food
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The return of umami
Neo-umami is here, but you gotta work for it
Jun 5
•
Ana Andjelic
and
barr balamuth
28
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The return of umami
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Case studies: creativity x business
Examples of how cultural influence strategy uses creativity for business results
May 29
•
Ana Andjelic
20
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Case studies: creativity x business
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Turning culture into business' superpower
How CMO and CFO became best friends
May 27
•
Ana Andjelic
26
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Turning culture into business' superpower
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Subversion as creative strategy
The hidden formula behind the brands that break through
May 22
•
Alex Tran
77
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Subversion as creative strategy
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