The Sociology of Business
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The Sociology of Business
How shifting values shift business
Ana Andjelic
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Creativity & Relevancy Flywheel
How having a clear internal and external focus fuels brand growth
Ana Andjelic
Sep 20
9
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The New American Look
Americans may be finally dominating fashion
Ana Andjelic
Sep 7
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Targeting taste communities
Why community, not an individuals, is the new unit of marketing
Ana Andjelic
Aug 23
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The passion economy is a trap
Each successive economic model brings greater inequality
Ana Andjelic
Aug 15
34
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The ultimate guide to social commerce
Consumption is the new creativity
Ana Andjelic
Aug 8
21
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Fundamentals of CMO innovation
Four mandates for growth companies
Ana Andjelic
Jul 5
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Creativity is dead, long live curation
Curation as a preferential strategy for brand differentiation, relevance, and equity gain
Ana Andjelic
Jun 20
19
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The Sociology of Business
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