The Sociology of Business
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The Sociology of Business
How shifting values shift business
Ana Andjelic
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Creativity is dead, long live curation
Curation as a preferential strategy for brand differentiation, relevance, and equity gain
Ana Andjelic
Jun 20
14
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Good collaborations are art, great ones are kitsch
For a brand, having aspirational power is everything
Ana Andjelic
Jun 6
17
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Fundamentals of modern loyalty
To earn customer loyalty, offer community, not rewards
Ana Andjelic
May 23
32
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The Reign of the Great Fashion Amateur
When fandom meets creativity
Ana Andjelic
May 10
6
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Imitation as taste
Why cultural sameness is a matter of social design
Ana Andjelic
May 3
19
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The copycat advantage
Imitation as a business strategy
Ana Andjelic
Apr 19
22
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Brand Modeling
Business models define revenue generation; brand models define growth trajectory
Ana Andjelic
Apr 5
10
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The Sociology of Business
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