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The Sociology of Business
How shifting values shift business
Feb 3, 2020
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Ana Andjelic
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The new fashion creativity
If you want a transformed fashion industry, distribute its creativity
Apr 22
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Why brands need creative strategy
Creativity has to be at the center of business transformation
Apr 15
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Ana Andjelic
52
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New rules of brand marketing
Jan 8
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Ana Andjelic
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Move Over Influencers, Here Come Curators
Mar 3, 2020
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Ana Andjelic
108
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Move Over Influencers, Here Come Curators
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The glory of storytelling
Oct 23, 2023
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Ana Andjelic
82
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2021 Round Up
Dec 27, 2021
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Ana Andjelic
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The Creative Economy
Apr 8
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Ana Andjelic
81
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How brands make culture
Jan 15
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Ana Andjelic
70
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The Creative Economy
How brands exploit time to make money
Apr 8
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Ana Andjelic
81
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The Creative Economy
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How to sell to the Creative Class
Implementing audience-driven growth through the four Creative Class segments
Apr 1
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Ana Andjelic
30
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How to sell to the Creative Class
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Culture GPT
If you don't connect with culture, you'll be punished in terms of business
Mar 25
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Ana Andjelic
43
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Culture GPT
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The holy trinity of retail
Brand, product and business go together
Mar 18
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Ana Andjelic
62
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The new media plan
How to use media for cultural influence
Mar 4
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Ana Andjelic
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Winning the promo game
How to transform promotions from a dreaded tactic into a desirable business strategy
Feb 26
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Ana Andjelic
7
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Showtime
Four strategic scenarios for the Fashion Week evolution
Feb 19
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Ana Andjelic
8
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Showtime
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The Sociology of Business
A global analysis of how changing values change business.
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