The Sociology of Business

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The Sociology of Business
A global weekly newsletter on how to connect brand with business through culture
 • 
Ana Andjelic
The anti-boycott recipe
How to take a stand while preventing backlash
 • 
Claire Gallon
The new luxury strategy
Creating buyer value at scale through curation, craftsmanship and product portfolio
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Ana Andjelic
3
Conversation with the Right Hype
Gavon Broomfield and I talk about world-building
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Ana Andjelic
How to activate a cultural program
3 steps
 • 
Ana Andjelic
How luxury lost its soft power
Luxury doesn’t need a new competitive strategy. It needs a new cultural strategy.
 • 
Ana Andjelic
6
What is next for collaborations?
Connecting food, art, furniture, hospitality, sport ... into a full-stack experience
 • 
Ana Andjelic
The age of SUPERCONTENT
All business is show business or how brands are becoming content creators
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Ana Andjelic
Guest post: Met Gala on Black Style: Superfine or Superflop?
How to move from creating brand affinity to managing the brand context
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Claire Gallon
5
Cultural methodology
How to inform your cultural influence strategy and define your fans in culture
 • 
Ana Andjelic
Product-led organization
What does it look like, how to build it, and why it matters
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Ana Andjelic
Hitlist 001
To get the culture, follow the money
 • 
Ana Andjelic
3
The Sociology of Business
The Sociology of Business
A global weekly newsletter on how to connect brand and business through culture.
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