The Sociology of Business

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2021 Round Up

Why VCs should pay attention to brands

How to succeed in the post-genre fashion future

3 pillars of digital luxury

Intro to the collector economy

Sociology of Business Holiday Gift Guide

The next Supreme will come from the metaverse

Drip is the new drop

Deconstructing Zara's strategy

Brand Starter Kit

Death of the B-Corp

Who's your audience?

Degrowth as an aspiration

Creativity & Relevancy Flywheel

The New American Look

Targeting taste communities

The passion economy is a trap

The ultimate guide to social commerce

Fundamentals of CMO innovation

Creativity is dead, long live curation

Good collaborations are art, great ones are kitsch

Fundamentals of modern loyalty

The Reign of the Great Fashion Amateur

Imitation as taste

The copycat advantage

Brand Modeling

How to turn innovation into a brand strength 💪

How brands create value

Social influence

ABC

Brand Audit

Activating the taste map

The taste map

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