Welcome to the Sociology of Business. If you are not subscribed, join the community by subscribing below and share it with everyone you think may find it useful. You can find my book, The Business of Aspiration, on Amazon, and you can find me on Instagram and Twitter. For those new here, my previous analysis was titled “The next Supreme will come from the metaverse,” and it is about why and how crypto-native brands are changing the rules of brand-building through transforming how we think about status, identity, differentiation, brand renewal and elitism.
Mood is a temporary state of mind or feeling. It can be individual, when we are in the mood for a certain type of food or a particular type of a movie. It can also be collective, when there’s a pervasive mood in culture or subcultures - nostalgic or optimistic or exuberant. Often overlooked in marketing, mood is actually the key decision-making factor when we are choosing where to go, what to buy or how to spend our time. Mood is closely linked to taste, and for this year’s Sociology of Business Shopping Guide, I used mood as the organizing principle.
In the mood for sequins. Alexander McQueen Crystal joggers. Tibi Avril Sequinned Dress. Armani Sequin Vest Top. Dolce & Gabbana Sequin Pleated Skirt. Uterque Satin Dress with Feather Trims. Galvan Two Tone Sequin Dress. Dolce & Gabbana Sequin Blazer. Armani Exchange Sequin Embellished Cropped Jacket. Sachin Babi Elle Sequin Bodice Gown. Angelo Vintage Cult 1980s. Amen Sequin Trousers. Emporio Armani Sequin Vest Top. Elie Saab Sequin Embellished Bell Sleeve Jacket. Saint Laurent Sequined Mini Dress. Atu Body Couture Sleeveles Sequin Bodysuit. Golden Goose Zip Up Sequinned Jacket. Polo Ralph Lauren Sequin Embellished Roll Neck Top. Isabel Marant Todiz Sequined High Rise Skinny Pants. Massimo Dutti Long Strappy Dress. Caroline Constas Bryant Pumps.
In the mood for details. Uterque Long Dress with Shoulder Pads. DKNY Logo Loafers. Vivienne Westwood Silver Bas Relief Brooch. Marc Jacobs Silver Charm Belt. GANNI Calf Boots. Off Court 30 Sneakers. Acne Studios Black Leather Ankle Boots. Givenchy Gold Crystal Aviator Glasses. Tom Ford Black Blue Renee Optical Glasses. Gucci Oversized Aviators. Gucci Gold Aviators. Gucci Gold Oversized Pilot Glasses. Saint Laurent Black Sunglasses. Jacquemus Brown La Montagne Les Lunettes Soleil Sunglasses. Gucci Black and Yellow Retro Sunglasses. Gucci Black Oversized Square Glasses. Ulla Johnson Violeta Space Dyed Wool Sweater. Ulla Johnson Verena Cable Knit Wool Sweater. Ulla Johnson Alberta Hooded Shearling Coat. Uterque Red Jeans with Chain Detail. Alice + Olivia Macey Metallic Jacquard Blazer. Ambush Feather Pin Earring. Rebecca Taylor Shearling Shirt Jacket. Rebecca Taylor Tweed Jumpsuit. 8 by Yoox Pumps. Massimo Dutti Reversible Mouton Leather Coat. Massimo Dutti Cashmere Sweater with Open Back. Norma Kamali Long Sleeve Turtleneck Jumpsuit. Saint Laurent Two Tone Faux Fur Jacket.
In the mood for reading. The Craftsman. Weirdest People in the World. Pattern Recognition. The Psychology of Money. The Future of Money. The Seven Husbands of Evelyn Hugo. The Bitcoin Standard. Snow Crash. Lion City.
In the mood for feathers. Uterque Crochet Dress with Fringing. Gatti Jasmine Feather Embellished Bag. Dolce & Gabbana Feather Applique Mini Skirt. Loulou trim mini dress. Rebecca Taylor Feather Fleur Smocked Mock-Neck Dress. Valentino Feather Embellished Wool Jumper. Aquazzura Boudoir Feather Detail Slippers. Maison Close Le Soupirant Feather Fan. Loulou Feather Trim Jumpsuit. 16Arlington Mandrake Feather Trim Trousers. The Attico Feather Pouch. Gianluca Capannolo Short Feather Dress. 16Arlington Dickinson Feather Trim Sleeveless Top.
In the mood for scent. Cowboy Kush. Mississippi Medicine. Super Cedar by Byredo. 19-69 Purple Haze. Tangent Cedar. Aesop Eremia. Visvim White Blaise Mautin Edition Subsection NO.1 F.I.L Candle. Salt and Stone Body Wash. Charlot First Class. DS & Durga Amber Teutonic. Maison Margiela Replica Jazz Club. Santal Cream by Nonfiction. Frama. Mixed Emotions by Byredo. 19-69 Chinese Tobacco. Diptyque Kyoto. Le Labo Encens 9. 12.29. Trvdon.
In the mood for Vacation. Vacation is “Leisure-Enhancing Sunscreen” that takes leisure as seriously as it takes protection. Leaning heavily into the nostalgia of the summers past, it brings the vibe back through its “world famous” scent that combines coconut, banana, pool water, pool toy and swimsuit lycra. It’s also vegan, PEG & paraben free, cruelty free, oxybenzone & octinoxate free, dermatologist tested and water resistant. I have been in love since its launch. Get yours.
In the mood for Ruby. Ruby Hibiscus Water is the best. Conceived and created by one of the most wonderful, fun, and inspiring people around, Noah Wunch, Ruby is organic, no-calories, electrolytes-rich hibiscus water, which makes it a super-hydrator full of vitamin C. I am a big fan.