How to succeed in the post-genre fashion future

Fashion genres are too narrow a way of organizing clothes

Welcome to the Sociology of Business. If you are not subscribed, join the community by subscribing below and share it with everyone you think may find it useful. You can find my book, The Business of Aspiration, on Amazon, and you can find me on Instagram and Twitter. For those new here, my previous analysis was titled “3 pillars of digital luxury,” and it is about different digital luxury formats and the three common elements that connect them (aesthetics, identity, status).

“An $800 tracksuit is not a tracksuit. A $1,000 denim jacket is not a denim jacket. They're tuxedos in different forms,” Telfar Clemens said in a recent interview. Beyond semiotics, the New York-based designer’s observation perfectly captures the fashion’s post-genre future.

This analysis is for paying subscribers. Please choose one of the paid options below to keep reading.