Good collaborations are art, great ones are kitsch

For a brand, having aspirational power is everything

Welcome to the Sociology of Business. If you are not subscribed, join the community by subscribing below and share it with everyone you think may find it useful. You can find my book, The Business of Aspiration, on Amazon, and you can find me on Instagram and Twitter, too. For those new here, I wrote last about modern loyalty.

Dunkin’ Donuts collaboration