The Sociology of Business

The Sociology of Business

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Sitemap - 2023 - The Sociology of Business

2023 Roundup

Nostalgia isn't enough, part II

Monetizing a brand's intellectual property

Nostalgia isn't enough

How to do a collaboration right

Why cultural obsessives matter

Gwyneth's flywheel

The glory of storytelling

Ralph's dream

10 rules of IP brands

Revisiting physical retail

The Creative Class starter kit

A case for portfolio growth

Creative money aesthetics

Holistic brand management is the new marketing

What are pop-ups good for?

How to capitalize on fandom

How to operationalize your go-to-market strategy

Scoping the internal and external landscape

The Society of Spectacle

The teardown guide

The origin story

Atelier Jolie, Coperni robots, and competing fashion growth scenarios

Kulturindustrie

Death of a fashion genre

How to decouple revenue from sales

The Other fashion innovation

Why are we paying for things?

What’s a Creative Director for, Anyway?

Storytelling primer

The Jacobs effect

Pivot to quality

J.Crew: Two brands?

What kind of brand are you?

The other vibe shift

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