2023 Roundup
Holiday reading for the Sociology of Business fans
Welcome to the Sociology of Business. In my last analysis, Nostalgia is not enough, Part II, I used the case study of ESPRIT’s brand revival to demonstrate how to strategically use nostalgia. Buy my book The Business of Aspiration and find me on Instagram, Twitter, and Threads.
For the fans of the Sociology of Business (but also for visitors)…