How to operationalize your go-to-market strategy

Steps to follow to position your company in the market

Welcome to the Sociology of Business. For those new here, in my last analysis, Scoping the internal and external landscape, I explored how to use a set of tools and methodology to develop a global brand positioning. Find my book The Business of Aspiration on Amazon and find me on Instagram, Twitter, and Threads.

Arriving at the brand vision, business model, or growth strategy can be messy. The process often does not have a clearly outlined steps and priorities, unclear time horizons, and lacks defined starting points, deliverables, desired outcomes. It involves multiple stakeholders and competing interests. Team structures and organizational charts shift.

Here, I address the challenge of sequencing in building a business. Each of the phases - Discover & Inform, Define, Develop, Deploy & Measure - are explored in depth, including the specific objectives, methodology, and deliverables. Duration, cost and staffing requirements are also covered, as well as the assessment of how well an organization is positioned to implement your go-to-market strategy.