Scoping the internal and external landscape

In order to develop a global brand positioning

Welcome to the Sociology of Business. For those new here, in my last analysis, The Society of Spectacle, I explored how the Cultural Industry won, and why we should get over it. Subscribe below, find my book The Business of Aspiration on Amazon and find me on Instagram, Twitter, and Threads.

Businesses regularly ask the right questions (what’s my business model, what are the most value-adding functions in my organization) but lack methodology and tools to answer them.

An integrated approach to gathering information about a business’ internal and external landscape usually works best, and below are listed key tools in each of the above categories of inquiry. The purpose of these tools is to provide a comprehensive and thorough picture about business’ core strengths and areas of improvement.

The rest of this analysis focuses on in-depth review of each of the tools, and is for paying subscribers. To access it, choose one of the paid subscription options below.