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The holy trinity of retail
Brand, product and business go together
15 hrs ago
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Ana Andjelic
25
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The holy trinity of retail
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The new media plan
How to use media for cultural influence
Mar 4
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Ana Andjelic
45
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The new media plan
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February 2024
Winning the promo game
How to transform promotions from a dreaded tactic into a desirable business strategy
Feb 26
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Ana Andjelic
6
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Winning the promo game
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Showtime
Four strategic scenarios for the Fashion Week evolution
Feb 19
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Ana Andjelic
7
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Showtime
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The other other American style
How urban sport is expanding fashion's aesthetic vocabulary beyond prep and workwear
Feb 12
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Ana Andjelic
33
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The other other American style
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January 2024
Why brand comes first
How to build a brand-centric organization
Jan 29
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Ana Andjelic
39
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Why brand comes first
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The age of functional maximalism
Bold statements, practical styles, modularity and expression
Jan 22
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Ana Andjelic
79
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The age of functional maximalism
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How brands make culture
A deep dive in the 12 brand marketing shifts
Jan 15
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Ana Andjelic
67
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How brands make culture
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New rules of brand marketing
Brand marketing is back in favor, but it has a new operating system
Jan 8
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Ana Andjelic
145
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New rules of brand marketing
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The menswear playbook
How to venture into menswear
Jan 2
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Ana Andjelic
57
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The menswear playbook
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December 2023
2023 Roundup
Holiday reading for the Sociology of Business fans
Dec 18, 2023
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Ana Andjelic
19
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2023 Roundup
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Nostalgia isn't enough, part II
Lessons from ESPRIT
Dec 11, 2023
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Ana Andjelic
20
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Nostalgia isn't enough, part II
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