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The new popularity contest
Everyone participates but the prize is unclear
Ana Andjelic
Aug 8
6
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The new popularity contest
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Algorithmic fame
Why Kardashians are afraid of bots
Ana Andjelic
Aug 1
4
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Algorithmic fame
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Choosing the right product strategy
How to use merchandising to build a brand
Ana Andjelic
Jul 25
3
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Choosing the right product strategy
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Funny business
Seriousness is the new provincialism
Ana Andjelic
Jul 18
20
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Funny business
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The future of ownership
How brands can capitalize on the emerging ownership scenarios
Ana Andjelic
Jul 12
4
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The future of ownership
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The menswear OS, Part 2
Charting growth strategy for each of the 3 menswear categories
Ana Andjelic
Jul 11
2
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The menswear OS, Part 2
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The menswear OS, Part 1
Three scenarios
Ana Andjelic
Jul 5
8
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The menswear OS, Part 1
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Micro consumer
How to achieve scale amid fragmented consumer communities
Ana Andjelic
Jun 27
14
3
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Micro consumer
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Question zero
Businesses fail when they solve the wrong problem
Ana Andjelic
Jun 20
2
1
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Question zero
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Building a personal brand
Personal branding requires you to take risks—and to develop a thick skin.
Ana Andjelic
Jun 13
3
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Building a personal brand
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Culture 3.0
5 new currencies of aspirational markets, and how to trade in them
Ana Andjelic
Jun 7
2
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Culture 3.0
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Brand turnaround
Revenue is a lagging indicator of brand
Ana Andjelic
May 31
1
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Brand turnaround
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