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Storytelling primer
How to combine brand, business, culture and heritage in a coherent content strategy
Ana Andjelic
Mar 20
15
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Storytelling primer
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The Jacobs effect
Louis Vuitton and most luxury fashion are still in the Marc Jacobs era
Ana Andjelic
Mar 6
11
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The Jacobs effect
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February 2023
Pivot to quality
Quality as a competitive strategy
Ana Andjelic
Feb 13
26
4
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Pivot to quality
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January 2023
J.Crew: Two brands?
Different approaches to menswear and womenswear
Ana Andjelic
Jan 30
6
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J.Crew: Two brands?
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What kind of brand are you?
In the current fashion landscape, there are 4 types
Ana Andjelic
Jan 16
10
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What kind of brand are you?
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The other vibe shift
The court jester era
Ana Andjelic
Jan 2
50
9
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The other vibe shift
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December 2022
Storytelling checklist
What’s your audience getting out of your content?
Ana Andjelic
Dec 19, 2022
17
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Storytelling checklist
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Retail after the website
The blueprint of the modern commerce
Ana Andjelic
Dec 12, 2022
18
1
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Retail after the website
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The book edit
A curation of books to read or gift for holidays
Ana Andjelic
Dec 5, 2022
22
2
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The book edit
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November 2022
When brand impedes growth
Are aesthetics and scale antithetical to each other?
Ana Andjelic
Nov 28, 2022
14
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When brand impedes growth
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3 types of markets
Why second-hand is the first choice
Ana Andjelic
Nov 21, 2022
6
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3 types of markets
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The collector economy primer
How collecting reshapes business
Ana Andjelic
Nov 14, 2022
5
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The collector economy primer
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