The Sociology of Business
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Four mandates for growth companies
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Curation as a preferential strategy for brand differentiation, relevance, and equity gain
Jun 20Comment 1Share
For a brand, having aspirational power is everything
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To earn customer loyalty, offer community, not rewards
May 23Comment 1Share
When fandom meets creativity
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Why cultural sameness is a matter of social design
May 3Comment 1Share
Imitation as a business strategy
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Business models define revenue generation; brand models define growth trajectory
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Five scenarios
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Macro and micro levels of value creation
Mar 8Comment 1Share
How brands can strategically use it
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How to tell your brand story
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