Macro and micro levels of value creation
The company I work for now has incredible brand loyalty, but we lack greater brand awareness. We love to curate our IG page and I really like your notes on collaboration, we will be working with micro-influencers soon. We offer a fixed amount of product so the demand and value are absolutely there.
What we are struggling with currently, ideas on how to expand our audience besides ad spend/growing our marketing budget? Or do you believe that’s how brand awareness is built and after that it’s our duty to make the consumer brand loyal. Thanks!