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May 27, 2021Liked by Ana Andjelic

Loved this analysis! One brand that popped into my head was Glossier. Would you consider the focus groups Glossier created as a sort of membership? Glossier focus groups remind me of the forums that would hold all of the streetwear conversations; building community through membership of a select group of people.

I feel like these forums/memberships allow people to feel like that "expert", kinda like your post on the rise of the curator!

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