Loved this analysis! One brand that popped into my head was Glossier. Would you consider the focus groups Glossier created as a sort of membership? Glossier focus groups remind me of the forums that would hold all of the streetwear conversations; building community through membership of a select group of people.
I feel like these forums/memberships allow people to feel like that "expert", kinda like your post on the rise of the curator!
Loved this analysis! One brand that popped into my head was Glossier. Would you consider the focus groups Glossier created as a sort of membership? Glossier focus groups remind me of the forums that would hold all of the streetwear conversations; building community through membership of a select group of people.
I feel like these forums/memberships allow people to feel like that "expert", kinda like your post on the rise of the curator!