How massification is pushing luxury fashion towards craftsmanship and memes
Thanks for this insightful piece 🌿
A similar example in a different market -- Grimes has created an AI service let you replace your singing (or AI generated singing) with her voice (well and AI generated version of it which is pretty good) and offered 50/50 split for collaborations that people want to take commercial. The brand of her name and her audience is of appear to freelancers, and the automation of AI means thousands or more could try their hand.
Exactly why I draft my own perfectly fitting patterns and sew my own clothes using natural fibers..linen, silk, wool, cotton, etc. I also crochet and knit my own jumpers. I’m old..but thankfully, I am seeing more young people gravitating to quality and craftsmanship. Same with food…kefir, kombucha, sourdough…slow food..slow clothes…all good.
Extreme branding to catch extreme reaction...!? Yes (repulsion) crazy people just bored with everything! Craftsmanship is a creativity you can’t destroy like that!