Why luxury brands must invest more in digital advertising

This article has originally been published at Luxury Daily on August 14, 2015
“The Internet is the only medium that can reach almost all luxury buyers in all markets,” noted a Google study of global luxury shoppers.
Yet, this fact goes strangely unexamined by the legacy luxury brands. The excuses are many.
To wit: Accessibility, democracy and transparency …
Keep reading with a 7-day free trial
Subscribe to The Sociology of Business to keep reading this post and get 7 days of free access to the full post archives.