The Sociology of Business

The Sociology of Business

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The Sociology of Business
The Sociology of Business
Why luxury brands must invest more in digital advertising

Why luxury brands must invest more in digital advertising

Ana Andjelic's avatar
Ana Andjelic
Aug 14, 2015
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The Sociology of Business
The Sociology of Business
Why luxury brands must invest more in digital advertising
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This article has originally been published at Luxury Daily on August 14, 2015

“The Internet is the only medium that can reach almost all luxury buyers in all markets,” noted a Google study of global luxury shoppers.

Yet, this fact goes strangely unexamined by the legacy luxury brands. The excuses are many.

To wit: Accessibility, democracy and transparency …

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