Why learning from first-mover mistakes is key to capturing market share

This piece was originally featured on Advertising Age, in print and online, on October 16th

There’s been a big stink about Amazon ripping off Allbird’s shoe design. Apparently, this happens with Amazon a lot. Down the coast in Silicon Valley, Snap has a “Voldemort” dossier, which documents all of Facebook’s aggressive Snapchat feature ripoffs. Businesses…