The Sociology of Business

The Sociology of Business

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The Sociology of Business
The Sociology of Business
Why Every Brand Should Be Watching the Emerging Beauty Industry

Why Every Brand Should Be Watching the Emerging Beauty Industry

Ana Andjelic's avatar
Ana Andjelic
Jan 28, 2018
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The Sociology of Business
The Sociology of Business
Why Every Brand Should Be Watching the Emerging Beauty Industry
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“Is it going to look good in a selfie?” The answer to this question can make or break a modern brand. With good reason, too: the way a product is going to be discovered, shared, talked about and bought is today more important than the product itself.

Modern beauty brands figured out that, as long as they have a Good Enough product, distribution is the mo…

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