The Sociology of Business

The Sociology of Business

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The Sociology of Business
The Sociology of Business
What marketers are getting wrong about loyalty

What marketers are getting wrong about loyalty

Ana Andjelic's avatar
Ana Andjelic
May 18, 2015
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The Sociology of Business
The Sociology of Business
What marketers are getting wrong about loyalty
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This article first appeared in Fast Company.

The biggest mistake brands make with loyalty programs is to model them on human loyalty. Human loyalty is an admirable, deeply emotional bond that unites us. It’s irrational, inexplicable and often counters our survival instinct. The marketing world, ever the imitator, often looks to these emotional bonds as i…

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