What are Pop-Ups Good For?
This article was featured on Glossy on December 18th 2019
Right now, in Soho, there is no less than twelve pop-up stores. Venture a bit further north, and you’d encounter additional eight to ten. Holidays season sends retailers in overdrive, and pop-ups have become a welcome new tactic across the board. The operative word here is tactic: still, a very fe…
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