Transformational Experiences as Luxury’s New Mantra

The people of Japan believe that everyone has an ikigai: a reason to jump out of bed each morning. If longevity of the Japanese is any indicator, the believers in ikigai are doing something right. The trend is spreading outside Japan now, with increasing number of Westerners looking for a raison d’être.

Many of them seek it on the road. Look at the astro…