To Hack Growth, Startups First Have to Hack Culture

In addition to engineering products and services, startups need to engineer social influence in their market

In just a few short years, e-commerce startup Fab went from a $1 billion valuation to a $15 million sale.

Across industries, success is more unpredictable than ever. When it comes to cultural products, things that worked in the past often do not work in the present (the sheer number of Avengers sequels notwithstanding). But despite the inherent unpredict…