The Thrill Of The New, The Timidity Of The Old

How to turn shows into broader narratives for brands

Apr 10, 2025

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In this Thursday’s guest edition of The Sociology of Business, we welcome James Denman, brand strategy and marketing executive for fashion and luxury brands and writer of the venerable newsletter The Society of Spectacl e. Welcome, James!

The Society of Spectacle

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A guest post by

James Denman

Brand Strategy and Marketing For Fashion And Luxury. I write The Society Of The Spectacle, a field guide for creating, identifying, and applying the lessons of modern marketing in Fashion and Luxury, with a dose of music on the side.