The Thrill Of The New, The Timidity Of The Old

How to turn shows into broader narratives for brands

Apr 10, 2025

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In this Thursday’s guest edition of The Sociology of Business, we welcome James Denman, brand strategy and marketing executive for fashion and luxury brands and writer of the venerable newsletter The…

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A guest post by

James Denman

Brand Strategy and Marketing For Fashion And Luxury. I write The Society Of The Spectacle, a field guide for creating, identifying, and applying the lessons of modern marketing in Fashion and Luxury, with a dose of music on the side.