The Sociology of Business

A global weekly newsletter on how to connect brand and business through culture.

The Sociology of Business is a global weekly newsletter on how to connect brand and business through culture.

Before 1999, the “Centurion Amex” was an urban legend. An invitation-only, no limit, titanium card did not exist. When American Express launched its Black Card, a cultural hit became a market hit. 

Fifteen years prior, Michael Jordan received a b…