The silver bullet for luxury retailers isn’t e-commerce. It’s redefining the business they are in

This article was originally published at The Guardian on September 10, 2015

There were times when China was the holy grail for global retailers. Logo-obsessed Chinese buyers seeking opulence were armed with cash fresh from the economic boom. Luxury retail brands flocked to the new market, with the result of 35% of sales for brands such as Omega, Harry Wi…