The rise of the fashion trolls

A version of this article was originally published at LeanLuxe

A couple of weeks ago I found myself at the Dover Street Market in Tokyo. Among the usual posse of DSM brands, there was Gosha Rubchinskiy’s latest for Adidas: a long-sleeved t-shirt with the word “Adidas” written in Cyrillic. Other t-shirts used Cyrillic to spell “football” and “Dover Street…