The problem with Luxury Fashion’s YouTube Strategy

This article was originally published on Glossy, on September 24th 2019

Institutional fashion and YouTube have been uneasy friends, the hiring of exuberant Derek Blasberg notwithstanding. Make an unsavvy move, and your poetry-inspired, impeccably crafted mood video may wind up in a cesspool of conspiracy theorists, mass shooters and incels. Or, you could…