The Sociology of Business

The Sociology of Business

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The Sociology of Business
The Sociology of Business
The problem with Luxury Fashion’s YouTube Strategy

The problem with Luxury Fashion’s YouTube Strategy

Ana Andjelic's avatar
Ana Andjelic
Sep 27, 2019
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The Sociology of Business
The Sociology of Business
The problem with Luxury Fashion’s YouTube Strategy
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This article was originally published on Glossy, on September 24th 2019

Institutional fashion and YouTube have been uneasy friends, the hiring of exuberant Derek Blasberg notwithstanding. Make an unsavvy move, and your poetry-inspired, impeccably crafted mood video may wind up in a cesspool of conspiracy theorists, mass shooters and incels. Or, you could…

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