The Sociology of Business

The Sociology of Business

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The Sociology of Business
The Sociology of Business
The pattern of disruption

The pattern of disruption

Ana Andjelic's avatar
Ana Andjelic
May 11, 2015
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The Sociology of Business
The Sociology of Business
The pattern of disruption
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I came again across Clayton Christiansen’s pattern of industry disruption while reading this article. Christiansen summarizes this pattern via three simple steps (I advise writing them down or else remembering them).

1. New competitors with new business models arrive.

2. Incumbents choose to ignore the new players or to flee to higher-margin activities.

3.…

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