The Sociology of Business

The Sociology of Business

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The Sociology of Business
The Sociology of Business
The immersive retail experience is getting in the way of the purchase

The immersive retail experience is getting in the way of the purchase

Ana Andjelic's avatar
Ana Andjelic
Jun 26, 2019
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The Sociology of Business
The Sociology of Business
The immersive retail experience is getting in the way of the purchase
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This piece was originally featured in AdAge on June 11th, 2019

The other day, I stopped by a Soho store. My visit was meant to be quick, but it turned into an ordeal. It took me forever to find an available store associate, outdone only by time it took to retrieve the item I bought. This didn’t happen at Kmart. It happened at Apple.

I expect a high-level …

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