The Sociology of Business

The Sociology of Business

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The Sociology of Business
The Sociology of Business
The case of Hermès
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The case of Hermès

How LVMH got dethroned

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Ana Andjelic
Apr 21, 2025
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The Sociology of Business
The Sociology of Business
The case of Hermès
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Welcome to the Sociology of Business. In my last analysis, Taste in progress, I introduced active vs passive taste and the types of culture they are shaping. If you are on the Substack, join the chat. With one of the paid subscription options, join Paid Membership Chat, and with the free subscription, join The General Chat on The Sociology of Business WhatsApp group.

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Hermès is the world’s most valuable luxury company.

On April 15th, the brand overtook LVMH as Europe’s largest in terms of market capitalization (€247BN vs €246BN). “In a complex geopolitical and economic context, the house is strengthening its fundamentals more than ever,” Axel Dumas, Hermès CEO, remarked in a statement.

These fundamentals are:

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